I've never been one to get too excited about buzzwords. But RSS seems to be developing into something that could be significant to journalists and PR professionals alike, particularly when it comes to news distribution. Read on to find out why RSS is more than just a buzzword...
RSS looks likely to become very important in media relations as it allows journalists to take control of the information overload they experience and helps PR professionals ensure that the right journalists get the right press releases.
By using an RSS reader to view releases journalists can take pressure off their email inbox and at the same time get more control over what releases they receive.
Journalists who like to see lots of releases can subscribe to our ‘broad scope’ feeds, those that want to narrow things down a bit can subscribe to ‘individual category feeds’ and those with a very niche interest can set up a ‘custom feed’ based on keywords.
More background on RSS can be found in a recent PRWeek feature. Details of the Response Source/SourceWire Press Release Wire feeds can be found here and we also have a guide to the Press Release Wire.
By using the Response Source/SourceWire Press Release Wire not only do you get wide exposure to thousands of journalists but you now also get your very own RSS feed.
By regularly posting releases to the Response Source/SourceWire Press Release Wire you will build up a feed accessible from the ‘View all releases submitted by...’ link on each one of your releases. This takes journalists to a page of just your releases which now includes an RSS feed link. This means you get your very own easily-accessed RSS feed without the time and expense of setting one up from scratch.
• Submit a release
• For more information call 0845 370 7777 or email sales@dwpub.com.
