Web optimisation agencies threaten PR hold on the communications agenda

A serious threat to public relations professionals’ control of the communications agenda has emerged.
Search engine optimisation (SEO) and search engine marketing (SEM) agencies, companies which help to drive traffic to client companies' websites, have started to issue press releases on behalf of clients.
The danger is that SEO companies could begin to take control of the news agenda and the way information is presented, roles previously the domain of the PR professional.
This has been evident on the Response Source/SourceWire Press Release Wire as a number of SEO companies have been posting releases in recent weeks.
Online press release wire services like the Response Source/SourceWire Press Release Wire present a huge opportunity to help drive traffic to websites as they offer an easy way to get prominent links to client websites.
PR professionals must begin to offer SEO services themselves or proactively work with SEO agencies in order to maintain control of client external communications.
We have recently launched the ability to add ‘embedded links’ in press releases on the Response Source/SourceWire Press Release Wire. This kind of link generates the best SEO results.
See our guide for more information on the SEO benefits of the Response Source/SourceWire Press Release Wire or call 0845 370 7777.