A case study in the power of direct-to-consumer PR

It's hard to ignore the direct-to-consumer online PR when you see the effects of a press release getting a high profile on one of the social content sites.

Take a look at this press release from Object Marketing on SourceWire - you'll see it's had 5,002 page views (as at 15:20 on 18 August). That's because loads of people who saw it on SourceWire submitted it to Digg.

We've made it easier for people to submit releases to the the three major social content sites (Digg, Slashdot and del.ico.us) by adding submit links on the top of every release on the Response Source and SourceWire Press Release Wires. I don't know if that helped the above release, but the timing is nice!

I've just checked that release again and now it's on 5,118 views... sorry, make that 5,126...