DWPub Sporadic

Online press releases take off

Online press release distribution looks set to become an essential part of any PR campaign this year following almost 50 per cent growth in 2006.
The volume of releases appearing on the Response Source/SourceWire Press Release Wire increased by 46 per cent in 2006 compared to the previous year.
Growth in the second half of 2006 was particularly strong, suggesting online press release distribution will become even more important in 2007.
The driver behind the growth appears to be the search marketing and direct-to-consumer benefits of having press releases visible online - particularly on the social media.
For the full story take a look at the press release.
For more details of the Response Source/SourceWire Press Release Wire check out our guide or call 0845 370 7777.

Use freelance journalists to get repeated media coverage

A great way to secure future coverage in the media is to build relationships with freelance journalists. Freelance journalists often have limited research resources compared with their staff counterparts, which means they are more likely to return to the same sources for information and quotes once contact has been made. And they like to make the most of their time, often using research or interview material in more than one article.
So it really makes sense to identify freelance journalists that cover your clients' sectors and develop relationships with them. Over the longer term it can be a very fruitful exercise.
We've recently revamped our Freelance Journalist Directory, making it easier for freelance journalists to update their information. This has led to the database expanding to over 2,500 entries. Each journalist's entry includes contact details and information on subjects covered, plus other background information.
For more information on our Freelance Journalist Directory call 0845 370 7777 or email sales@dwpub.com.

Response Source enquiries get new format

The format of the Response Source Journalist Enquiries System emails will soon get a fresh new look - and it's all thanks to requests from customers.
The changes will make it easier for you to assess whether or not enquiries from journalists are relevant. We're going to move the most relevant information to the top and cut down on some of the text you tell us is less useful to you.
Many customers suggested the enhancements in the light of the increase in the number of enquiries going through Response Source. Enquiry volumes have doubled in the last two years.
If you’re not yet a subscriber to the Response Source Journalist Enquiries System then call 0845 370 7777 or email sales@dwpub.com.