I attended the latest in the Leeds Metropolitan University PR open lecture series last night (see also Richard Bailey's blog), and very good it was too despite the last-minute change - scheduled speaker D-J Collins from Google couldn't make it.
My four-hour drive up to Leeds from Brighton was not wasted as a director from local agency Ptarmigan PR stepped in to do an enlightening presentation on guerrilla PR.
He provided some entertaining case studies, but I noted that they were all for consumer clients and seemed reliant on a stunt with some sort of physical presence - be it sand castles in the shape of a Mini car, logos projected onto public buildings or massive graffiti murals. This is all very well when your target audience is a local consumer, but what if your client is B2B with national customers? Guerrilla PR appears much more challenging in a B2B context as it seems to inevitably revolve around a local event.
I got a few ideas from the presentation though, I'll be trying them out on you!
You came all that way - and I didn't even get to say 'hello'. Thank you, and forgive me.
Let's plan ahead and have you present at one of our guest slots in the autumn.
Posted by: Richard Bailey | February 20, 2007 at 22:32