For people who don't like to believe anything until they've seen the stats, there have been a few reports out recently supporting the widely-held perception that online news consumption is now significant.
Heather Hopkins at Hitwise has revealed some early nuggets from the forcoming Hitwise UK Online News and Media report. It shows that 'news and media' experienced 28 per cent year-on-year growth in market share of UK internet visits in January (also see the Journalism.co.uk report on this).
Meanwhile, a KPMG report found that 26 per cent of UK 18- to 24-year-olds get their news online rather than from TV, newspapers or radio. Though the headline saying 'traditional media resilient' is an interesting spin - it's really only showing resilience in the higher age groups.
All this rather supports my argument that PR professionals must start engaging much more in online PR.
Another interesting trend is www.imooty.eu which shows European news feeds as they appear from the source. You can compare and contrast coverage country by country and also view news by topics. I think this is the way to get an overview of the news and how it will be presented in the future.
Posted by: Karl Haut | April 19, 2007 at 09:30