My whitepaper examining the impact of search marketing on the PR industry has been published today.
Entitled Public Relations Versus Search Marketing - Clash or Collaboration?, the whitepaper is a response to the fast growing phenomenon of search marketing agencies offering PR services.
It illustrates how search marketing agencies are threatening to grab the online PR agenda if PR professionals do not educate themselves en masse about new media issues and start offering online PR advice and services. The whitepaper describes how PR professionals can benefit from the close relationship between PR and search engine optimisation.
Take a look at the press release and download the whitepaper from www.dwpub.com/whitepapers/
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