The response to my whitepaper published just before Easter has been amazing - over 300 people have downloaded it so far.
If you’ve not read it yet then maybe you should - it takes a close look at how search marketing agencies are offering PR services and what that means for the PR professional.
Although the title of the whitepaper, Public Relations Versus Search Marketing - Clash or Collaboration, sounds a little contentious, I believe the reality will be all about collaboration. Many within the search marketing community agree that if public relations professionals work with search engine optimisation specialists then all sides will benefit - not least the client.
But it is still vitally important that all PR professionals get some basic understanding of online PR issues, a good first step is to check out the whitepaper at www.dwpub.com/whitepapers.php
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Daryl's Six Tips
Just received mine now, thanks.
Posted by: Stephen | April 19, 2007 at 13:05