Tips for using journalist enquiries effectively
Another record-breaking service is the Response Source Journalist Enquiries System which is on track to deliver 15,000 requests from journalists this year.
Given this huge volume we do get a lot of feedback from senders and receivers of the Response Source enquiries. The things we hear a lot are:
- PR professionals tell us the journalist enquiries are often too vague
- Journalists have told us they often receive too many ill-considered replies
Response Source’s incredible success is down to the way it is used thoughtfully by the vast majority of those who send and receive enquiries. As an aid to make sure everyone gets the best out of the service we have two guides:
As ever, please keep the feedback coming in - email admin@dwpub.com or call 0845 370 7777. If you ever have any concerns about how the system is used in a particular instance, please let us know so we can investigate.
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