I've just published my latest whitepaper, this time aimed at small and growing businesses rather than the PR community.
The whitepaper aims to give smaller businesses who don't have a budget for a retained PR agency some basic techniques for writing and distributing their own press releases. It could be useful for trainee PR execs too.
It's called Press release writing and distribution - a step-by-step guide for small and medium businesses.

Writing and distributing press releases online to promote your business is one of the most powerful promotional strategies you can use. I get more questions about press releases than about any other topic.
Posted by: Joan Stewart | July 26, 2007 at 12:53