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Helping smaller businesses with press release writing and distribution

I've just published my latest whitepaper, this time aimed at small and growing businesses rather than the PR community.

The whitepaper aims to give smaller businesses who don't have a budget for a retained PR agency some basic techniques for writing and distributing their own press releases. It could be useful for trainee PR execs too.

It's called Press release writing and distribution - a step-by-step guide for small and medium businesses.

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Writing and distributing press releases online to promote your business is one of the most powerful promotional strategies you can use. I get more questions about press releases than about any other topic.

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