DWPub Sporadic

How agencies should be presenting online PR

Here's Vicki Hughes from Midnight Communications doing a presentation to marketers that I wandered along to last night.

She's doing what I think all PR agencies should be doing in front of all their clients - she's consulting on why online PR is important. Simple advice to clients on the advantages of online activity and not over-stating the case either - being honest about the challenges and of course not forgetting 'traditional' media still has its part to play.

If you do this you may not 'sell' much online activity straight away, but when your clients realise the value of online PR they will call you and not another agency. That's got to be worth the effort.

(Sorry for the poor quality of the pic, I keep forgetting to take a decent camera to these things.)

Rolls Royce team wins tech PR group quiz

A team from Rolls Royce stormed home in the final round of last night's CIPR science, engineering and technlogy group quiz.

There was a great turnout with eight teams competing in the ten-round challenge themed 'the material world'.

The pic shows Gary Atkins from Rolls Royce collecting the trophy from Andy Bartlett, one of the question masters from Six Degrees.

It wasn't the first time Gary had held the award - he very kindly gets it made for the event each year!

Law 2.0

There are lots of people out there blogging about the commercial benefits of digital media, you could even argue there are too many talking about it and not enough actually 'doing it'.

So it was great to find a note in my email this morning from Laurence Kaye, and experienced intellectual property lawyer, who has just started a blog about digital media from a legal perspective. I for one will be keeping an eye on this particularly practical perspective of what's happening in online media.

The guy who ditched PR for search marketing

I've started work on a series of online videos (video podcasts, vodcasts - whatever you want to call them) and here's a little taster of a forthcoming full interview with Antony Mayfield, head of content & media at Spannerworks. The full video will be available soon at www.dwpub.com.

Although by no means the only person to abandon a PR career to go into search marketing, he was one of the first and most senior and is also a prolific commentator on digital marketing through his blog.

His views put into context my recent whitepaper Public Relations versus Search Marketing - Clash or Collaboration.