I've started work on a series of online videos (video podcasts, vodcasts - whatever you want to call them) and here's a little taster of a forthcoming full interview with Antony Mayfield, head of content & media at Spannerworks. The full video will be available soon at www.dwpub.com.
Although by no means the only person to abandon a PR career to go into search marketing, he was one of the first and most senior and is also a prolific commentator on digital marketing through his blog.
His views put into context my recent whitepaper Public Relations versus Search Marketing - Clash or Collaboration.
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