DWPub Sporadic

The future of marketing

It's taken a little longer than I expected (a little learning curve with online video), but my video interview with Antony Mayfield will be available soon.

In the meantime, here's another trailer showing the man who abandoned a PR career to join a search marketing agency.

FT Digital Business editor in FeaturesExec scoop

We head a great scoop in the FeaturesExec Media Bulletin this week - a focus interview with Peter Whitehead from FT Digital Business editor.

Peter said: "A lot of the success of PRs depends on luck and timing." See what else he has to say in the full FT Digital Business interview (sorry folks, FeaturesExec or Response Source subscription required).

Press release wire reaching even more journalists and news desks

More journalists and news desks are receiving press releases through the Response Source/SourceWire Press Release Wire than ever before.
Over 700 additional recipients have been added recently, expanding the reach of the wire still further. The Response Source/SourceWire Press Release Wire is a great way to broaden the impact of your communications by reaching the traditional media by email and at the same time generating online visibility, an essential part of modern PR.
We've also redesigned the individual press release pages, for example reducing the body text column width to make releases easier to read online.

• For tips on press release writing check out our whitepapers.
• To submit a press release go to www.dwpub.com/submit

Latest journalist enquiries now featured on Response Source homepage

We’ve freshened up the Response Source homepage for PR professionals and included live links to the latest eight enquiries from journalists.
This means non-subscribers can get an idea of the kind of journalists that are making requests at any given time. And subscribers can monitor all the requests as they come in.
We’ve also tidied up the way each enquiry is displayed, separating the request content from contact details to make it easier to pick out the information needed.
If you’re not yet a subscriber to the Response Source Journalist Enquiries System or you want to review the subject categories you’re subscribed to call 0845 370 7777 or email sales@dwpub.com.

Six Tips proving popular

The recently added ‘Daryl's Six Tips’ pages are proving to be the most popular pages on my blog.
There pages currently cover three topics - press release writing, online PR and engaging with social media.
Let me know if there is a particular topic you’d like me to cover in further Six Tips pages.