Video shows importance of digital media

A video section has been launched today on www.dwpub.com with the first two programmes revealing insights into the impact of digital media on PR.
In the first of our Experts in Communication series, Antony Mayfield describes how digital media excited him so much he ditched a successful PR career to join a search marketing agency. Antony, who was a director at the Bell Pottinger Group before becoming head of content and media at search marketing agency Spannerworks, gives tips on how PR professionals should respond to digital media in the second video.
The videos add significant context to my whitepaper Public Relations versus Search Marketing published earlier in the year.