A video section has been launched today on www.dwpub.com with the first two programmes revealing insights into the impact of digital media on PR.
In the first of our Experts in Communication series, Antony Mayfield describes how digital media excited him so much he ditched a successful PR career to join a search marketing agency. Antony, who was a director at the Bell Pottinger Group before becoming head of content and media at search marketing agency Spannerworks, gives tips on how PR professionals should respond to digital media in the second video.
The videos add significant context to my whitepaper Public Relations versus Search Marketing published earlier in the year.
Recent Posts
- SourceThatJob strikes a chord over media internship exploitation
- PR for small businessess and startups - our latest whitepaper
- DWPubHub - the informal networking series for PR professionals
- Raising the debate on PR pollution
- SourceThatJob takes a stand over exploitation
- SourceWire party at the Cheshire Cheese welcomed journalists in from the cold
- SMEs are smarter than you think
- Leeds Metropolitan University PR degree students embrace online PR
- Small business marketing - PR becoming more relevant
- The Jackenhacks - the fallout
Daryl Group Sites
- SourceThatJob - The media job site
- The Media Bookshop
- Freelance Journalist Directory
- FeaturesExec: editorial contacts and forward features database
- SourceWire: The independent resource for hi-tech and business journalists
- Response Source: Journalist Enquiries and Press Release Wire
- Daryl Willcox Publishing - online services for journalists and media relations specialists
« Online press release wire breaks records - again | Main | Bell Pottinger mixes PR and search in digital comms initiative »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b61b69e200e54f8ef34d8833
Listed below are links to weblogs that reference Video shows importance of digital media :
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Comments