Online PR - is it mainstream yet?
It was nice to see a thoughtful piece about online PR in PRWeek, though the ultimate credit must go to Drew B who wrote the piece.
This whole issue (I like to call it ‘digital PR’ – it’s a nice catch-all) seems to be maturing since I started blogging about it two years ago (though I’m sure I was by no means the first).
I think back to when I published my whitepaper ‘PR vs Search Marketing’ back in April 2007, and have mixed feelings. Sometimes I think we’ve moved on – more people are talking about the importance of digital media for PR now, including Chime Communications CEO Chris Satterthwaite (look out for our latest video interview with Chris). But sometimes I feel there is still so much further to go, which was the thrust of Drew B’s PRWeek article.
What's needed now is more discussion of actual tactics rather than just saying 'digital media is important'. Stuff like this recent post from Brendan Cooper.
Thanks Daryl. Discussion of the tactics tends to happen a lot within the four walls of the agencies I suppose, and in the industry's workshops like on Monday night. And as for articles on it, there's a fair amount on blogs, but not in the mags. It's always the soapbox articles that get commissioned...
Posted by: Drew | February 20, 2008 at 22:52
Online PR is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products or services but it helps build credibility
http://www.netcallidus.com
Posted by: henrry134 | April 09, 2008 at 20:46