Use freelance journalists to get better media coverage

A great way to secure coverage in the media now and in the future is to build relationships with freelance journalists.
Freelance journalists often have limited research resources compared with their staff counterparts, which means they are more likely to return to the same sources for information and quotes once contact has been made. And they like to make the most of their time, often using research or interview material in more than one article.
In addition to this, they are often quite prolific at generating online content and many write influential blogs. So it really makes sense to identify freelance journalists that cover your clients' sectors and develop relationships with them. Over the longer term it can be a very fruitful exercise.
Our Freelance Journalist Directory has a brand new website which has led to the database expanding to over 3,600 entries. Each journalist's entry includes contact details, subjects covered and links to their blogs and other social media profiles like Facebook and LinkedIn. Each journalist can now also upload up to three pictures.

• Check out the Freelance Journalist Directory press release
• Check out our new whitepaper ‘Working with Freelance Journalists’