DWPub Sporadic

PR in the digital age

I was asked by the Chartered Institute of Marketing (CIM) recently to put together a small piece on digital PR, the result appears on the What's New in Marketing website (a joint venture between the CIM and search company MediaCo among others).

I found writing it quite a useful excercise, having observed online PR evolve over the last the last couple of years. It helped me to put all this stuff into perspective. I'm sure on a tactical level techniques will always be developing, but there is a need for an overview - useful for those who have yet to step beyond traditional PR and also for experienced digital PR professionals who just want a sanity check.

Perhaps I should expand it and add it to our whitepaper series.

Press releases and social bookmarking

Apparently over 100 press releases on our Press Release Wire were bookmarked on social bookmarking sites or other social media sites in the last month.

That sounds quite healthy to me. It suggests the links on each press release to the top 35 social bookmarking sites are proving useful.

Getting your release posted to social media sites is a great way of broadening your reach among consumers, journalists and bloggers. Check out my previous post on the popularity of releases that get bookmarked.