DWPub Sporadic

Press release attachments that work for everyone

A big conundrum when it comes to sending press releases is whether or not to attach pictures or other documents. It’s tempting, but the vast majority of journalists despise getting email attachments. They want to see the crux of the story in the body of the email and not be forced to dig through long documents or wait while downloading large files.
However, supporting material can sometimes really help a story. Especially if you have a strong picture or extra facts and figures that won’t fit in a press release. If you have a relationship with specific journalists, you can sometimes get away with sending attachments. But what about the rest?
This is why we've introduced multiple media attachments on our Press Release Wires. You can add up to ten items - for example pictures, PDF documents, Word documents or spreadsheets. They are included alongside your release online, but we don’t email them out to journalists. Journalists are instead alerted to the presence of extra material, so they can pick it up online at their convenience. Here's an example.
You can add a range of pictures, company backgrounders, a PDF version of the press release (include links - great for SEO), spokesperson biographies, spreadsheets (great for detailed survey data) - in fact, you can create a virtual press pack with every release.
An added benefit to multiple media attachments is that it boosts your online presence - not only are journalists more likely to be interested in a story if they can see the supporting pictures and other information but these attachments also help raise your online search rankings.
Each attachment costs just £20 on top of the usual press release submission fee, which starts at just £45.
Releases are easily submitted via our online form or call 0845 370 7777 for assistance.
Check out my blog posts on why press releases are cool again and press releases and social bookmarking.

Free training helps you get the most from our services

We provide free training to help you make the most of our media database, journalist enquiry and press release wire services.
I find many of our customers could benefit further from our services but all that is needed is a bit of training or a few tips. Whether you use all our services or just post the occasional press release, we’re here to help.
We can offer onsite training for individual users or groups, or phone help for those times when you’re in a hurry.
So whether you need to brush up or you have a new starter who hasn’t used our services before call us on 0845 370 7777 or email admin@dwpub.com.
Our services are always evolving so there may be some useful aspects you are not aware of. Here are a few pointers on how we can help:

Response Source

•   Set up feeds for other users in your office
•   Use the archive to ensure you haven’t missed unexpired leads
•   Run a health check on the categories you subscribe to

FeaturesExec

•   Build custom press lists and email your contacts
•   Build campaigns around editorial contacts within niche media sectors
•   Take a look at different sectors for new clients

Freelance Journalist Directory

•   Network with independent journalists in specific sectors
•   Create new press contacts and add them to your existing press lists
•   Use the 'actions' panel for maximum benefit

Press Release Wires

•   Boost your press releases with multimedia attachments
•   Add embedded links to help drive website traffic
•   Choose subject categories to reach the right journalists

So give us a call on 0845 370 7777 or email admin@dwpub.com if there is any way we can help you. You can also check out our free PR whitepapers.

The ultimate SEO accessory?

Spotted this motor in the Shoreham Airport car park today. Nice huh?
I wonder whose it is. Could it be the boss of a local search engine optimisation (SEO) firm - perhaps icrossing, Leapfrogg, SiteVisbility or another one of the hoards of digital agencies in Brighton? Perhaps enjoying their success with a private helicopter charter to one of the many posh Sussex hotels.
Or maybe the owner has no idea what else his initials stand for.
I suppose SEO as a buzzword has moved aside a little to make room for 'search marketing', the catch-all 'digital marketing' or even more up-to-date - 'social media marketing', but those acroyms wouldn't look quite so good on an Aston Martin.

Media outlets on FeaturesExec rise by 16 per cent

So far this year the total number of media outlets in our FeaturesExec Media Database has grown by 16 per cent.
At the same time the total number of editorial contacts listed grew by 18 per cent.
These figures are a result of our long-term plan to expand the database in areas requested by customers and to boost the editorial contacts available through the Press Lists Express service. Areas we've been looking at recently include regional press (where we have doubled the number of outlets), regional interest, motoring & transport, broadcast and student newspapers.
Please contact us if there are specific areas you'd like us to look at. If you're not yet a subscriber maybe it is time you took a look at FeaturesExec.

SourceWire becomes media partner for CNET Networks Awards

Our technology journalists' site SourceWire has become a media partner for this year's CNET Networks UK Technology Awards.
The CNET Networks' awards programme has established itself as an important forum for showcasing the best in business technology.
Entries to the various awards categories are now being accepted. It's a great opportunity to show how your company or client is helping drive business technology forward.
Find out more at www.cnetnetworks.co.uk/awards.