Press release attachments that work for everyone

A big conundrum when it comes to sending press releases is whether or not to attach pictures or other documents. It’s tempting, but the vast majority of journalists despise getting email attachments. They want to see the crux of the story in the body of the email and not be forced to dig through long documents or wait while downloading large files.
However, supporting material can sometimes really help a story. Especially if you have a strong picture or extra facts and figures that won’t fit in a press release. If you have a relationship with specific journalists, you can sometimes get away with sending attachments. But what about the rest?
This is why we've introduced multiple media attachments on our Press Release Wires. You can add up to ten items - for example pictures, PDF documents, Word documents or spreadsheets. They are included alongside your release online, but we don’t email them out to journalists. Journalists are instead alerted to the presence of extra material, so they can pick it up online at their convenience. Here's an example.
You can add a range of pictures, company backgrounders, a PDF version of the press release (include links - great for SEO), spokesperson biographies, spreadsheets (great for detailed survey data) - in fact, you can create a virtual press pack with every release.
An added benefit to multiple media attachments is that it boosts your online presence - not only are journalists more likely to be interested in a story if they can see the supporting pictures and other information but these attachments also help raise your online search rankings.
Each attachment costs just £20 on top of the usual press release submission fee, which starts at just £45.
Releases are easily submitted via our online form or call 0845 370 7777 for assistance.
Check out my blog posts on why press releases are cool again and press releases and social bookmarking.

Comments

[michaelkenward]

Fine, peddle your wares. Maybe some will pay £20 for an attachment.

As it is, when I see a press release on SourceWire, I usually try to track down the origins.

That's because if I try to print in SourceWire I end up with the poxy watermark and no text. Is this failure to print to PDF your way of saying "pay up or else"?

And if I use software to grab an off-line version I get the same result.

I use Firefox.

No other press service has similar problems.

Come to think of it, maybe attachments are the answer. Then I don't have to deal with your web pages.

[Daryl Willcox]

Thanks very much for your comment Michael.

I've had a look into the printing of press release pages on SourceWire and what you describe was a bug that crept in when we made the last site update (it certainly wasn't intentional - in fact release printing continued to work fine on our sister site www.responsesource.com).

We've actually also removed the watermark as it doesn't really help clarity, on screen or on print.

We're also looking into the option of viewing all releases as PDFs as standard.

Thanks again for your feedback. If you have any other issues please do let me know.