DWPub Sporadic

PR jobs at digital agencies

An interesting PR job went up today on our media job site, SourceThatJob.

It's a PR account director position, but not for a PR agency but for a digital marketing agency called NixonMcInnes.

This is more evidence to support the main prediction in my whipepaper Public Relations vs Search Marketing, echoed in a more recent post on the impact of digital media on PR.

I think you'll see more and more PR opportunities within digital agencies. In fact, I think you'll see entire PR/content creation teams establishing themselves within such firms - a trend already established in the larger search marketing agencies.

The inevitable question is, what does this mean for 'traditional' PR agencies?

Online PR needs resource

I was chatting today with someone who works in the press office of a 2,000-employee organisation. I was being asked for advice on online PR and I offered a few pointers to get them started.
The question of resources inevitably came up - how can proper attention be made to digital media when everyone is already at capacity doing 'traditional' PR?
It was at this point I discovered that in this 2,000-person organisation there is only two PR people and no agency budget.
I don't suppose that is very unusual. No doubt many organisations have tiny communications teams. But it made me realise that there is only one way to do digital PR properly - and that is to redirect resources away from traditional media.
Don't stop writing press releases though - just make sure they're visible online.

Media books from media people

An exciting day today, not only have I just moved in to my new office (the new HQ of Daryl Group), but it's also the launch of The Media Bookshop.
Yes - I know moving into online book retailing sounds crazy. But as someone who is passionate about the media I reckoned a specialist media online bookshop would be brilliant.
When I was a at journalism school I remember getting all the books I needed from a dusty old book shop on Fleet Street. There was something very special about that place, but of course it disappeared years ago. I kept thinking it would be great if there was a media bookshop online, combining the expertise of a traditional specialist bookshop and the convenience of online shopping. So here it is.
On the site you'll see booklists for specific media disciplines such as advertising, digital marketing, film, graphic design, journalism, photography, public relations, web design and more. The booklists were put together with input from experienced media practioners and will be regularly updated to include new releases and suggestions from customers.
Let me know your top five media books - include them in a comment to this post or email them to me at daryl@darylgroup.com.