An interesting PR job went up today on our media job site, SourceThatJob.
It's a PR account director position, but not for a PR agency but for a digital marketing agency called NixonMcInnes.
This is more evidence to support the main prediction in my whipepaper Public Relations vs Search Marketing, echoed in a more recent post on the impact of digital media on PR.
I think you'll see more and more PR opportunities within digital agencies. In fact, I think you'll see entire PR/content creation teams establishing themselves within such firms - a trend already established in the larger search marketing agencies.
The inevitable question is, what does this mean for 'traditional' PR agencies?
See here for my comparison of UK PR agency revenues and search marketing agency revs:
http://escherman.wordpress.com/2008/07/22/uk-search-marketing-agencies-vs-uk-pr-firms/
As I say in the post, not exactly comparing like with like, but no denying that search marketing as a sector didn't really exist 10 years ago and now the top 36 firms turnover £330m between them...
Posted by: Andrew Smith | July 24, 2008 at 20:01