It was interesting to come back from my summer holiday to hear Roy Greenslade on Radio Four's Today Programme predicting that in 20 years time all the local daily paid-for newspapers will have dissapeared, in part thanks to readers choosing to get their local news online.
20 years? I think it will take a lot less than that.
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Daryl's Six Tips
I'll buy the general concept that print media are facing powerful and persistent headwinds in the marketplace. And that is NOT GOING TO CHANGE.
And I will buy the concept that local PAID dailies are going to have a tough time of it. If a local paid daily has a GREAT news website, it can use the website to slow down circulation loss for the print product and use the print product to accelerate growth for the website.
(If it has no website or a bad one, it is road kill. Doomed.)
If I were to launch a print daily in the UK today, it would be free distribution but I wouldn't count on that being enough to succeed. I would reach out for readers through local radio, cable TV, a general news website, several specialized websites, etc.
And I would search very dilligently for new ways to put off-the-shelf technology to work in a new way, to build relationships with potential readers/viewers/users. I'm thinking a free newspaper that was also a wireless ISP using long-range WiFi technology and also a wireless cable system -- and was actually NICE to its customers -- might REALLY ROCK.
By the way, you are cordially invited to visit my new Google "knol" on "International Investing:"
http://knol.google.com/k/reg-crowder/international-investing/6dyptd3yjxyq/2
REG CROWDER
Freelance Financial and Investment Writer
London, England and Brittany, France
http://www.journalistdirectory.com/journalist/TgTQ/REG-CROWDER
Posted by: REG CROWDER | September 01, 2008 at 19:11