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Just received a bit of email marketing from a search agency called Top Position, highlighting how it achieved great media coverage for the The Legal Deed Service.
Top Position describes how it identified the story, wrote the press release then distributed it to journalists - with a 'fantastic result'.
Isn't that what PR agencies do?
Did I say I told you so? See my whitepaper on search vs PR (written 18 months ago but still as relevant as ever).
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