Get your releases online - or miss out on coverage and traffic

There is increasing evidence of a shift in journalist behaviour towards finding information through searching online, rather than relying on material being sent to them direct.
When you think about it, it isn’t that surprising that journalists, most of whom suffer information overload, will be tempted to ignore the swathes of potentially irrelevant information sent to them and resort to a simple Google search to seek out specifically what they need.
This means it is even more essential that PR content is available online and it is easy to find.
One way to do this is to ensure your releases are on the Response Source/SourceWire Press Release Wire. We've made releases even more visible by adding the ability to attach keywords to each release. This improves the 'searchability' of each release, see our full explanation on using keywords to improve press release visibility. This comes hot on the heels of other recent enhancements, such as links to PDF versions on every release and the ability to embed 'soundbites'. The latter helps highlight a particular message in your release and can also improve search engine optimisation.
Check out our online press release distribution service.