I delivered a presentation on online PR yesterday at a Media Trust seminar.
The Media Trust exists to support charities in their use of media to promote what they do. Listening to the delegates it is clear that doing PR in the not-for-profit sector has its challenges - not least beacuse of the large number of stakeholders charity PR people need to keep happy. The other big challenge is budget. It seems many charities are happy to invest in 'chuggers' but not in PR, a real shame as often good comminications in charities can make a real difference - reaching out to victims and galvanising activity in addition to prompting donations.
Anyway, as I often do in my presentations I invited participation from my Twitter followers: Many thanks @stuartbruce, @biggerpills, @lewiswebb , @justinhayward, @helenjbeckett and @ABridgewater (who tends to DM me). That link from @lewiswebb is http://bit.ly/1IMWn.
You can see my online PR presentation on Slideshare(for what it is worth, its pretty empty without me pacing around in front and adding some context).
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