My series of PR degree guest lectures continued with a return trip to Leeds Metropolitan University where the audience showed probably the best understanding of the changing world of media relations I've experienced so far.
That was probably partly a function of the fact that they were a combination of final year and post-grads which meant many had some work experience. A majority of these indicated that campaigns they'd worked on had a online PR element - albeit limited in many cases. It's also due to Leeds Met taking digital PR seriously on its PR degree course, which is to be congratulated.
As I have done before I tweeted live during the lecture, asking for tips for the students. The response was fantastic. But what was new this time was a few of the students actually tweeted back during the lecture - good to see. It prompted me to make the point that no self-respecting PR person should be without a mobile device that gives them decent internet access - like an iPhone or Blackberry.
Here's the advice the students saw on screen during the lecture (many thanks to all of you who replied). @10Yetis clearly knows what he is talking about, as does @James_Hatch (perhaps speaking from experience)! The reply from @stedavies was part of another conversation, by chance he was delivering a lecture at Newcastle University on the same day (students - check out his excellent blog at www.prblogger.com).The slides for my lecture can be found here.