The lastest in our series of whitepapers is one aimed squarely at owner managers and marketing managers of small businesses and startups who want to do their own public relations.
Written by small business PR consultant Jane Lee, the nine-page document 'PR for Small Businesses' gives an introduction to in-house PR and avoids media jargon (see the press release).
We're finding a lot of smaller businesses are interested in PR as a way of raising their profile and getting sales leads, but most are put off using an agency beacause of cost concerns or are reluctant to do their own PR due to unfamiliarity with PR techniques.
Although primarily aimed at those who want to do 'DIY' PR, our whitepaper 'PR for Small Businesses' also gives an idea of what PR agencies do.
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