I'm pleased to have been invited to take part in a discussion this evening (1 July 2010) at the CIPR on whether or not PR has allowed itself to lose ground to search marketing. The event is part of the CIPR Social Summer series.
This is a topic very close to my heart as it is the crux of a whitepaper I wrote in April 2007 warning just that - that PR risked being sidelined by an increasingly imaginative search engine optimisation (SEO - now generally known as search marketing) industry. The radical predictions in that whitepaper appear to have come true, at least in part.
In my talk this evening I will reveal what proportion of press releases on our Response Source/SourceWire Press Release Wire come from search marketing agencies rather than PR, a barometer of how much search marketing has crossed over into the PR role. I will also present the press release embedded links stats I blogged about recently.
There is also another reason why I am pleased to be going up to the CIPR - it seems that at last this very important organisation is embracing the revolutionary impact of digital media on PR. Something, as a CIPR member myself, I have been advocating since 2006.
Comments