Our latest whitepaper takes a close look at blogging and how it relates to public relations (PR) professionals.
Written by Peter Brady, CEO of social media agency Orbital Media, An Introduction to Blogging for PR Professionals argues why the PR community should pay more attention to blogging.
Brady says: "In addition to helping you build contacts within your industry or your client’s, many prominent blogs now break news stories and in some cases have become more trusted than traditional media."
The eight-page whitepaper goes on to give advice about creating your own blog and also tactical tips on engaging with bloggers.
I for one wish there was such a useful document out there when I started blogging five years ago.
Check out the press release.
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