Many journalists are familiar with media databases such as FeaturesExec and the benefits of being listed in them. These benefits are possibly even more applicable to bloggers.
Here's an explanation, aimed primarily at bloggers, of some of those benefits:
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Profile raising. Being listed in FeaturesExec ensures your blog is visible to public relations (PR) professionals in the course of their work. In addition to their role in providing content for the media PR people also advise their clients on what media they should be following, including influential blogs. So being listed helps to extend your audience.
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Source content. A listing in FeaturesExec helps PRs learn more about you and your blog. They can then provide you with relevant, useful information such as exclusive content, Q&As, competitions, product trials, vouchers and invitations to events as well as press releases. Thus can be a great source of content for your blog.
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Specify your interests. We can include details in your listing about specifically what you want to receive from the PR community (and, of course, what you don't want to receive). The more detail on FeaturesExec the better PRs can tailor contributions to your blog.
Our aim at DWPub is to help the PR and media communities communicate. Bloggers have become an important part of the media and we are keen to work with influential bloggers to help them engage with the PR profession. Including major blogs in our FeaturesExec Media Database is just one way we are doing this.
We use a range of criteria to indentify major (or 'influential') blogs, including frequency of posts, subject focus, quality of writing and design, number of comments and site traffic. This criteria is always under review and I'm always keen to talk to bloggers to find out ways we can make our services work for them.
Bloggers may also find our other services useful, including the ResponseSource Enquiry Service and SourceWire News Distruibution – more details here.
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