We introduced a few changes to the ResponseSource Enquiry Service today. These are a new preferences interface for recipients and a clearer format on the email enquiries themselves.
We've offered filtering on enquiry and media type for a long time but now you can set this up yourself and change it at will.
The new format should make the enquiries easier to read and enables us to embed useful links in the text. It's all about making it easier to identify and respond to the media enquiries most relevant to you.
While on the subject of ResponseSource here's a few facts and tips on the service (many thanks to Dan Griffiths for compiling this):
We handle over 25,000 requests per year through all categories - this equates to over 100 requests per working day
The DWPub server processes around 50 million individual ResponseSource emails each year
All enquiries are moderated by the FeaturesExec Media Database research team
Established in 1998. Volumes grown every year
Used by trade, consumer, daily and regional press to request info. Serves both ‘old’ and ‘new’ media
The first line of about two-thirds of the requests appear on the ResponseSource Twitter feed
We supply over 120 of the top 150 pr agencies (the gaps tend to be the larger public affairs and city specialist agencies where RS not so relevant)
To get a good result from journalist pitches be brief, be direct, and be on-topic
If an enquiry is irrelevant, you can just delete the email and don't have to worry about helping the journalist
Improve email feed relevance with personal category selection and preferences such as filters and blacklists
Here's a live journalist enquiry volume graph
Comments