It was a therapeutic experience producing our recent piece in B2B Marketing about brand consistency where we discussed the introduction of the DWPub Media Suite among other things.
Our re-brand, which was implemented in a 'big-bang' last September after about a year in the planning, was a major project for us. Reading about it (yes, reading rather than writing, I confess that the first draft of the article was written by our PR team) helped me appreciate what we have achieved.
Thinking back on it the whole process was a heady mix of stress and enlightenment. I'm very happy with the results, I must admit what appeared to be a project about logos and strap-lines actually turned out to be as much about strategy. We now have a much clearer idea - internally as well as externally - of what DWPub is all about.
People may sometimes mock branding excercises, but done well they can really contribute to a business at every level.