We’ve launched a mobile version of the FeaturesExec Media Database today, a development which I'm particularly pleased with.
The idea behind m.featuresexec.com is to give users a streamlined experience of the main FeaturesExec website, with easy access to media contact, media outlet and forward features information, plus some additional functions.
It’s primarily a reference tool, offering the sort of capability that PR professionals on the move would require but without the complexity of the full-blown FeaturesExec Media Database which would be largely pointless on a smartphone.
We decided to go for the mobile website route rather than building an app as it is by far and away the most efficient way to offer mobile capability to the widest audience without the huge development overheads of producing separate apps for iPhone, Android and Blackberry.
We’ve taken cues from app design and the site has an app-like feel and ease of use.
PR professionals can now look up media outlets, journalists and forward features from their smartphone and, depending on the capability of their device, can make calls, send emails and input addresses into mapping applications direct from FeaturesExec mobile.
Check out the FeaturesExec Mobile press release.