We've been hard at work over the last few months developing the latest addition to the DWPub Media Suite - SourceWire News Distribution Newsrooms.
Our newsroom service offers brands and PR agencies an easy to manage online newsroom that combines press releases, pictures and other collateral with social media feeds. We could see that PR and marketing professionals wanted newsrooms that were simple to create and maintain but could also be customised to properly reflect their own branding, so that's what we built.
I think every brand should have a good online newsroom which combines traditional press material with social media feeds such as Twitter, Facebook and YouTube. Online newsrooms, or social media newsrooms, support modern PR practice which reaches beyond journalists to bloggers, other influencers and stakeholders and indeed consumers also.
By having media material all in one place in a simple to navigate online newsroom ensures that journalists and other people interested in your brand can find content easily and make contact, either by traditional or social channels.
Our newsroom service integrates closely with SourceWire News Distribution so you get the benefit of distribution to our extensive media community every time you upload a press release. Everyone who distributes a press release through SourceWire News Distribution gets a free Standard Newsroom. You can upgrade to a Custom Newsroom, with enhanced customisation and social integration, or go a step further to a Hosted Newsroom that appears on your own internet domain.
It is of course possible to build an online newsroom from scratch or to base it on a blogging platform such as Wordpress. However, both of these options require sigficant development and maintenance effort. A SourceWire News Distribution Newsroom cuts out this overhead and enables PR professionals to concentrate on publishing material through their newsroom without the need for development skills or an IT department.
We're not first to market with newsrooms - you can get them elsewhere - but our objective is to provide all the best elements of a social media newsroom backed up by a British company with 15 years experience of working closely with the media community.