DWPub Sporadic

A new blog for DWPub

We have a new DWPub blog. It will be made up of a combination of posts from myself and the fantastic DWPub team who spend much of their time talking to the PR, marketing and journalism community.

I'm not sure what will become of the DWPub Sporadic, which has been a personal venture of mine since 2005. We'll see.

In the meantime head on over to the DWPub blog. DWPub-Logo-Primary_Small

January 30, 2013 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: DWPub, FeaturesExec Media Database, journalism, PR, ResponseSource Enquiry Service, SourceWire News Distribution

SourceWire Christmas Press Party 2012 - guest list

DWPub-SourceWire-ServiceLogo-Primary-Small

Updated guest list as of 16:00 11 December 2012

Here's the guest list for this year's SourceWire Christmas Press Party at the Cheshire Cheese on London's Fleet Street. We have over 300 journalists registered so far, the below are the ones who have agreed to appear on the public list. For a bit of background on this event check out my post from 2008!

For the first time this year the informal tech journo and PR group TechJPR (formerly UKTJPR) will be running their Xmas party straight after the SourceWire party at a nearby venue. We're also sponsoring this event which is open to PR professionals as well as journalists. It promises to be a great day.

Francis  Abberley Incisive Media
Ralph  Adam Institution of Engineering & Technology (IET) plus lots of other mags
Neil   Ainger gtnews & bobsguide 
Iain   Aitch Guardian, Telegraph, Dwell
Marcus  Alcock Insider Publishing
Sofie  Andersen Incisive Media
Elizabeth  Anderson Management Today
Robert  Anderson Capacity magazine
Amy  Andrew Mena Insurance review
Nishwa   Ashraf Melcrum Publishing
Joanne  Atkin Mortgage Finance Gazette/What Mortgage
Derek  Austin Run Off & Restructuring
Marcus Austin TechRadar Business Centre
Berenice  Baker Progressive Media Group
Mark  Ballard Computer Weekly
Martin  Banks Business Cloud 9
Chris  Barraclough Mobile Choice
Stephanie  Baxter Global Investor/ISF
Vicky  Beckett Pageant Media
Marc  Beishon Various
Madeline Bennett v3/inquirer - incisive media
Asa  Bennett Londonlovesbusiness.com
Chris  Bidmead Various
Simon  Bisson ZDNet, TechRadar, Hardcopy, Information Age
Alex  Blyth B2B Marketing, Buying Business Travel, Local Government Chronicle, PR Week, 
Frank  Booty Constantly looking
Hannah  Bouckley Recombu Mobile
Emma  Boyes Various, MSN, IGN, The Register, CVG, Shortlist etc
Gavin  Bradshaw Insider Publishing
Mary  Branscombe TechRadar, ZDNet, TRBC, Hard Copy etc etc
Kirstie  Brewer  HFMWeek 
Adrian Bridgwater Computer Weekly, Dr Dobb's, Cloud Pro, ITAM Review, Inside Analysis and CIO Enterprise
Paul  Briggs Media Mantra Ltd
Cristina  Brooks Cranes Today Magazine
Graham  Buck gtnews.com
Jamie  Bullen Airfinance Journal
Alan  Bullion Agra Informa
Rebecca  Burn-Callander Managementtoday.co.uk
Giulia  Cambieri CampdenFB
Alex  Cardno Credit Today magazine
Lucy  Carey AGI Magazine
Yogesh  Chandarana City A.M.
Matt  Chapman Computer Shopper, MyM, Total Film, more!, Legal Week
Andrew  Charlesworth Computing
John  Charlton Personnel Today, Employers' Law, Recruiter, Information Today, etc
Jack  Clark ZDNet
Rob  Clymo Digital Photography Enthusiast
Luke  Collins Tech Design Forum
Rebekah  Commane Metropolis International Publishing House
Dominic  Connor TheRegister, Bloomberg Current/efinancialCareers
Max  Cooter Cloud Pro
Samantha  Cordon Mortgage Introducer
Claire  Cormack TechTarget
Steve  Costello Mobile World Live
Steve  Cotterell Project Manager Today
Clive  Couldwell AV magazine
Clive  Couldwell AV magazine
Fiona  Craig E&T magazine
Tony  Cripps Ovum
Simon  Crisp Techradar, Reghareware, Computer Active
Michael   Cross Law Society Gazette
Peter  Crosskey Agra Europe; The Agricultural and Rural Convention; thepigsite.com; Fresh Produce Journal
Richard  Crump Incisive Media
Justin  Cunningham Findlay Media
Alistair  Dabbs Daily Mail, Mail On Sunday, The Register, travelGBI, Creative Plus Publishing
Joe  Dalton Euromoney - International Tax Review
Clarissa  Dann Trade & Forfaiting Review (part of Wilmington PLC)
Megan  Darby Utility Week
Glynn Davis Retail Insider
Chris  Dawson Tamebay.com
William  Dennehy Mtesz
Tony Dennis GoMo News
Fleur  Doidge Incisive Media
Michael  Donlevy Flipside
Caroline  Donnelly IT PRO
Lawrie  Douglas Engineering and Technology
Eric  Doyle The Times, SC Magazine, TechweekEurope
Derek  du Preez Computerworld UK
Manek Dubash Freelance
Ellie  Duncan Credit Today
Chiara  Elisei Debtwire
Juliet   England Magazines, online copywriting, Hearing Times 
Richard  Evans Telegraph Media Group
Steve  Evans CBR
Sue Fenton Various - Decision business magazine and others
Michael  Fereday Gadgetspeak.com & Micro Mart
Tim  Ferguson Mobile World Live
Rachel  Fielding Accountancy, Accountancy Age, Economia, putblictechnology.net, HRZone,
Gary  Flood Whoever will pay me
Pádraig   Floyd Corporate Adviser, Employee Benefits, Financial Adviser, Financial News, ftadviser.com, Insolvency Today, Investment Adviser, Investment & Pensions Europe, Lyonsdown, Money Management, NAPF News, Pensions Age, Pensions Wee
Jason  Foster Computer Weekly
John  Foster Mergermarket
Karen  Friar ZDNet 
Hannah  Gannage-Stewart Wilmington Publishing & Information
Will  Garside ChannelPro, IBE
Adam  Gavine Aircraft Interiors Int'l / Airline Entertainment Int'l / Airline Catering Int'l
Andrea  Gerlin Bloomberg News
Justyn  Gidley European Communications/ Mobile Europe
Bryan  Glick Computer Weekly
Brittany  Golob Communicate magazine
Michael  Goodman  Telegraph
Rupert  Goodwins ZDNet UK
Jason  Goodyer E&T
James  Graham ukvine.com
Gabby  Griffith LondonlovesBusiness.com
Laura Grivainis Thorne The Music Void
Susan  Grossman Freelance
Chris  Haffenden Debtwire ABS Europe
Oli  Haill FT Business and others
Chris  Hall Pocket-lint.com
Robyn  Hall Mortgage Introducer
Graham  Hambly PQ Publshing Limited
Sian  Harris Research Information
Martin Harrison freelance
Damon  Hart-Davis The Register
Tony  Hawes ROM Magazine
Will  Head MacUser, WIRED, Tap!
Richard  Henderson The Trade
Myles  Hewitt Business and IT magazines
Steven  Hickey H Bauer Publishing
Rosalind  Hill Informa Business Information
Christine  Horton Channel Pro
Michael  Hubbard musicOMH
Steve  Hurst Customer Engagement
Margot  Huysman IBTimes UK
John  Hyde Law Society Gazette
Bob  Jenkins Broadcast, World Screen, Video Age, License Global, MIP / MIPCOM Dailies
Mike  Jennings PC Pro
Sabrina  Johnson Sabrina Suggests
Penny  Jones DatacenterDynamics
Peter Judge NetMediaEurope
Steve  Karmeinsky Euro Tech News
Saleem  Khawaja n/a
Faye  Kilburn Incisive Media
Amy  King Unquote
Caroline  King Contrary Life
Makiko  Kitamura Bloomberg News
Martin  Kornacki Athene Publishing
James  Laird ITProPortal
John  Lamb Ability magazine, BeyondCloud
Richard  Lambley Land Mobile, TETRA Today
Rob  Langston Fundweb.co.uk
Anna  Lawlor Investment Adviser, Economist Intelligence Unit, financial trades etc
Marcel  Le Gouais Credit Today
Ray  Le Maistre Light Reading, UBM Tech
Marcus  Leach Fresh Business Thinking
Amanda Leek Pensions Age
Dominic  Lenton Engineering & Technology
Alun  Lewis TETRA Today, Vanilla Plus, Land Mobile
Judith  Lewis Huffington Post, Mostly About Chocolate
Brian  Lloyd Duckett Nationals, Sundays, agencies
Joy  Macknight gtnews
Gordon Macmillan Brand Republic Group
Mike  Magee techeye
Tamlin  Magee TechEye
Flora  Malein TG Daily
Phil  Manchester The Register
Colin  Mann Advanced Television Limited
Adrian  Mars BBC, Al Jazeera + others
Esther  Martin Informa
Guy  Matthews Capacity
Joe  McGrath Index Trader
James Mckeigue MoneyWeek
Charles  McLellan CBS Interactive (ZDNet)
Rebecca  Mileham E&T Magazine
Andrew  Miller TechInStyle
Janine  Milne HRZone
Sofia  Mitra-Thakur Engineering & Technology Magazine
Timon  Molloy Compliance Monitor  and others
Attracta  Mooney Campden Wealth (CampdenFB)
Adrian  Morant GadgetSpeak, ARP Webbers, etc
Annette  Morant CAPRA News, etc.
Simon  Munk Mail On Sunday, Sunday Times, MSN, Wired, Flipside, E&T and others
Louise  Murray E&T, guardian, Globe and Mail etc etc
Christine  Murray Thomson Reuters
Mark  Nayler Spear's Magazine
Mark  Needham www.channelweb.co.uk and PCR-Online
Pelle  Neroth E&T magazine
Rod  Newing FT, Times
Matt  Nicholson Matt Publishing
Tessa  Norman Health Insurance magazine
Michael  Northcott Haymarket - Management Today
Charles  Orton-Jones LondonlovesBusiness.com
Jack  Oughton Various!
Carly  Page The INQUIRER
Tim  Parker Reed, PQ Publishing, ArmstrongMedia, Biba Medical, Faversham House
John   Parsons Practical Caravan, Caravan Club magazine and others
Molly  Pierce Communicate
Justin  Pollard E&T/ BBC etc
Rebecca  Pool Compound Semiconductor, Microscopy and Analysis, Radio-Electronics, The IET
Ian  Poole Radio-Electronics.com
Stephen  Pritchard too many to list!
Simon Quicke MicroScope
Steve  Ranger ZDNet
Matthew  Ray Flipside Magazine
Tim  Richards The Psy-Fi Blog
Adam  Riches Armstrong Media
John  Riley ComputerWorldUK
Annie  Roberts Pageant Media
Daniel  Robinson V3.co.uk
Kevin  Rose BestAdvice and Index Trader
Dickon  Ross IET
Dawinderpal  Sahota Telecoms.com/MCI
Kanika  Saigal Euromoney Magazine
Mark  Samuels CIO Connect
Cliff Saran Computer Weekly
Jack  Schofield The Guardian., ZD Net, various others
Martin  Scholes Partnership Publishing
Boris  Sedacca European Design Engineer, IET Wiring Mattes
Salman  Shaheen International Tax Review
Sakshi  Sharma Infrastructure Journal
Steve  Shaw FX-MM Magazine
Sam  Shead ZDNet
Mark  Sheahan IET
Steve  Shipside Classified Intelligence Report 
Simona Sikimic londonlovesbusiness
Jim  Slater Cinema Technology Magazine
Paul  Smart http://www.gadgetspeak.com/
Patrick  Smith TheMediaBriefing.com
Tony  Smith The Register
Tineka  Smith Computer Business Review
Max  Smolaks NetMediaEurope
Emily  Spaven This is Money and OrSaveIt
Jason  Stamper CBR
Galen  Stops FOW
Kendrick  Struthers Watson Inkslingernews.com
Allan  Swann Clark White Publishing
Andrew Taylor Freelance,( main is Finchley Arrow)
Kelvyn  Taylor Computeractive, ZDNet
Patricia Taylor Practical Caravan, Caravan Club magazine and others
Jane  Tchan SmallBizPod
Charlie  Thomas The Huffington Post UK
Scott  Thompson FStech
Richard  Trenholm CNET
Jessica  Twentyman Financial Times, Imago TechMedia, Retail Week
Archana  Venkatraman Computer Weekly
Vitali  Vitaliev E&T magazine
Clare  Vooght Incisive Media
Martyn  Warwick TelecomTV
Nigel  Whitfield RegHardware, ComputerActive
Patrick Wilkins talklawmedia 
Nia  Williams The Publishing Group (Mortgage Introducer, Every Investor, MyVillage, Investment International, Homebuying) 
Dan  Wilson Tamebay.com
Toby   Wolpe CBSi ZDNet TechRepublic
Ben   Woods CBS Interactive // ZDNet
Emma  Woollacott TG Daily, Private Eye, BusinessZone

November 28, 2012 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Cheshire Cheese Pub, journalists, London, media, SourceWire Christmas Press Party

Newsrooms from DWPub to support PR and social

140912-newsrooms
We've been hard at work over the last few months developing the latest addition to the DWPub Media Suite - SourceWire News Distribution Newsrooms.

Our newsroom service offers brands and PR agencies an easy to manage online newsroom that combines press releases, pictures and other collateral with social media feeds. We could see that PR and marketing professionals wanted newsrooms that were simple to create and maintain but could also be customised to properly reflect their own branding, so that's what we built.

I think every brand should have a good online newsroom which combines traditional press material with social media feeds such as Twitter, Facebook and YouTube. Online newsrooms, or social media newsrooms, support modern PR practice which reaches beyond journalists to bloggers, other influencers and stakeholders and indeed consumers also.

By having media material all in one place in a simple to navigate online newsroom ensures that journalists and other people interested in your brand can find content easily and make contact, either by traditional or social channels.

Our newsroom service integrates closely with SourceWire News Distribution so you get the benefit of distribution to our extensive media community every time you upload a press release. Everyone who distributes a press release through SourceWire News Distribution gets a free Standard Newsroom. You can upgrade to a Custom Newsroom, with enhanced customisation and social integration, or go a step further to a Hosted Newsroom that appears on your own internet domain.

It is of course possible to build an online newsroom from scratch or to base it on a blogging platform such as Wordpress. However, both of these options require sigficant development and maintenance effort. A SourceWire News Distribution Newsroom cuts out this overhead and enables PR professionals to concentrate on publishing material through their newsroom without the need for development skills or an IT department.

We're not first to market with newsrooms - you can get them elsewhere - but our objective is to provide all the best elements of a social media newsroom backed up by a British company with 15 years experience of working closely with the media community.

See the press release (in our newsroom, of course!)

September 19, 2012 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: online newsroom, PR, public relations, social media newsroom

FeaturesExec Media Database goes mobile

Mobile-comp-PNG-transparent

We’ve launched a mobile version of the FeaturesExec Media Database today, a development which I'm particularly pleased with.

The idea behind m.featuresexec.com is to give users a streamlined experience of the main FeaturesExec website, with easy access to media contact, media outlet and forward features information, plus some additional functions.

It’s primarily a reference tool, offering the sort of capability that PR professionals on the move would require but without the complexity of the full-blown FeaturesExec Media Database which would be largely pointless on a smartphone.

We decided to go for the mobile website route rather than building an app as it is by far and away the most efficient way to offer mobile capability to the widest audience without the huge development overheads of producing separate apps for iPhone, Android and Blackberry.

We’ve taken cues from app design and the site has an app-like feel and ease of use.

PR professionals can now look up media outlets, journalists and forward features from their smartphone and, depending on the capability of their device, can make calls, send emails and input addresses into mapping applications direct from FeaturesExec mobile.

Check out the FeaturesExec Mobile press release.

April 19, 2012 in DWPub Update | Permalink | Comments (1) | TrackBack (0)

Technorati Tags: editorial contacts, FeaturesExec Media Database, FeaturesExec Mobile, forward features, media contacts, mobile

DWPub supports London 2012 hopeful

Jade NichollsThe opportunity to support a local athlete in an Olympic Games on home turf does not crop up that often and this is why we're very proud to be sponsoring London 2012 hopeful Jade Nicholls.

Jade's sport is the discus, the classic Olympic discipline, and despite being a young and up-and-coming athlete she already has noteable achievements under her belt – such as British champion for the last two years and the UK indoor discus record.

Our sponsorship will help Jade make the maximum use of the last few months of training before the games in July.

You can track Jade's progress on her blog, and you can see our press release here.

Jade is also sponsored by Tudor Wholesale Foods.

March 21, 2012 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: discus, DWPub, Jade Nicholls, London 2012, Olympics, Tudor Wholesale Foods

ResponseSource and republication of media requests

DWPub-ResponseSource-ServiceLogo-Secondary-Stacked-SmallWe recently discovered a company taking journalist requests from our ResponseSource Enquiry Service and selling subscriptions to receive them.

Clearly this is bad for our business but the greatest concern is that it is unpopular with our journalist community. Journalists and bloggers take confidence in the knowledge that their enquiries are going to our established customer base of PR professionals with which we have a close relationship and are not being redistributed beyond this group.

We've asked the individual behind this venture to stop republishing ResponseSource enquiries and it appears this request has been heeded.

I have to say in 15 years of DWPub I have never been put in such a position and it's really not in my company's culture to be confrontational or litigious. This is why I have not identified the individual or the company here.

I'd like to take this opportunity to confirm a couple of things with our community of journalists, bloggers and PR professionals.

  • We do not have any relationships with third party organisations for the republication of ResponseSource Enquiry Service content

  • ResponseSource Enquiry Service subscriptions are for the purposes of conducting PR campaigns and persistent forwarding or republication of requests is excluded in our Ts & Cs

The ResponseSource Enquiry Service has been extraordinarily successful and continues to grow. It takes significant resources to manage the service and I'm very proud of the hard work my team put into ensuring it works for both journalist and PR users. Ensuring subscriptions are not abused is part of this work. The ResponseSource Enquiry Service is quite open and we really don't want to lock it down and make life harder for everyone.

March 13, 2012 in DWPub Update | Permalink | Comments (4) | TrackBack (0)

Technorati Tags: journalist requests, media requests, PR requests, ResponseSource Enquiry Service

Easier filtering and new format for media requests on ResponseSource

DWPub-ResponseSource-ServiceLogo-Secondary-Stacked-SmallWe introduced a few changes to the ResponseSource Enquiry Service today. These are a new preferences interface for recipients and a clearer format on the email enquiries themselves.

We've offered filtering on enquiry and media type for a long time but now you can set this up yourself and change it at will.

The new format should make the enquiries easier to read and enables us to embed useful links in the text. It's all about making it easier to identify and respond to the media enquiries most relevant to you.

While on the subject of ResponseSource here's a few facts and tips on the service (many thanks to Dan Griffiths for compiling this):

We handle over 25,000 requests per year through all categories - this equates to over 100 requests per working day

The DWPub server processes around 50 million individual ResponseSource emails each year

All enquiries are moderated by the FeaturesExec Media Database research team

Established in 1998. Volumes grown every year

Used by trade, consumer, daily and regional press to request info. Serves both ‘old’ and ‘new’ media

The first line of about two-thirds of the requests appear on the ResponseSource Twitter feed

We supply over 120 of the top 150 pr agencies (the gaps tend to be the larger public affairs and city specialist agencies where RS not so relevant)

To get a good result from journalist pitches be brief, be direct, and be on-topic

If an enquiry is irrelevant, you can just delete the email and don't have to worry about helping the journalist

Improve email feed relevance with personal category selection and preferences such as filters and blacklists

Here's a live journalist enquiry volume graph

February 23, 2012 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

The DWPub Media Suite - reflections on a re-brand

DWPub-MediaSuite-Logo-Secondary-Stacked-MediumIt was a therapeutic experience producing our recent piece in B2B Marketing about brand consistency where we discussed the introduction of the DWPub Media Suite among other things.

Our re-brand, which was implemented in a 'big-bang' last September after about a year in the planning, was a major project for us. Reading about it (yes, reading rather than writing, I confess that the first draft of the article was written by our  PR team) helped me appreciate what we have achieved.

Thinking back on it the whole process was a heady mix of stress and enlightenment. I'm very happy with the results, I must admit what appeared to be a project about logos and strap-lines actually turned out to be as much about strategy. We now have a much clearer idea - internally as well as externally - of what DWPub is all about.

People may sometimes mock branding excercises, but done well they can really contribute to a business at every level.

February 07, 2012 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: B2B Marketing, branding, DWPub Media Suite, re-brand

Our approach to moderating ResponseSource enquiries

DWPub-ResponseSource-ServiceLogo-Primary-SmallFollowing on from the debate triggered by the increasing use of the ResponseSource Enquiry Service by bloggers, we've started to tighten-up the moderation of the service.

We're doing this in response to feedback from our PR customers, who fund the service and who scan the hundreds of enquiries each week (often well over 100 a day) to see if they can help.

Below is a bit of background on the service and a list of things we look for in blogs when considering whether we are able to release requests. The latter are also useful as general guidelines for any blogger wanting to increase their audience.

I want to stress that we're always reviewing our approach to this and are keen to consider thoughts from bloggers and the PR community about how we can do this better.

Background

ResponseSource is primarily intended as a resource for journalists and professional media to seek information from PR professionals. PR professionals subscribe to the service to help them obtain effective media coverage for their clients.

Requests from bloggers are welcome and of course in most cases they are legitimate and represent valuable opportunities for PR professionals. But the volume of blogs that want to use ResponseSource has grown significantly and we have be sure we meet the needs of our subscribers for requests from quality, established blogs reaching a relevant audience.

Our aim is always to maintain the effectiveness of the service in the long-term for both the PR subscribers who pay for the service and also the media - including bloggers as well as journalists and broadcasters - who use it to source content. We therefore must reserve the right not to distribute any request which we feel is inappropriate for our subscribers. Due to the high volume of enquiries, we may not always be able to provide a full reason to the submitter, although we will try to contact submitters and discuss requests if we are able to help.

Blog 'qualities'

To help submitters decide if ResponseSource is suitable before submitting a request, below is a non-exhaustive list, not in any particular order, of some qualities we consider in a blog:

Frequency and regularity of posts - generally more than once a month, and preferably one or more a week.  We're looking for clear dates so we can see your blog is thriving

Variety of content - if your blog is mainly about product reviews, competitions and giveaways, it may not be suitable to our audience. Too many "personal" posts may also be inappropriate

High standard of design and language - this could be anything from spelling and grammar to fonts, image size and quality, and page layout. We're looking at your blog as a reader would - it needs to impress from the first click on to your home page

Clear focus and/or audience - eg do you concentrate on food, fashion, technology, or for a specific audience eg young men, over 60s, finance professionals? Whatever the target audience, consistency is all

Experience and qualifications - are you blogging about something you do as a profession, or are you an enthusiast about your topic?  Add this to your about page - it will make it easier for passing visitors to get a feeling for you as an author

Viewing figures (traffic reports, normally 'unique visitors' per month) should ideally be freely available or offered on request, and if you submit a ResponseSource enquiry you'll need to provide these in each request

Well established - we and our subscribers are wary of newly established blogs and in the early days of your blog we may not be able to distribute your requests.  If we say no to begin with, come back in a couple of months and we will be happy to review it

Comments from visitors - we're looking for quality as well as quantity. People engaging with your content demonstrate you have an audience

Transparent - is your full name and contact details shown on the 'about' or 'contact' pages? Blogs that are transparent about the people behind them engender more trust

In addition to considering the above we also look at the requests themselves, as a poorly constructed or vague media request makes it difficult for recipients to decide it if it is worthwhile responding. Clearly written, specific requests always work better.

Hopefully the above gives you some idea of the criteria we use to measure the quality of a blog. Like I have said, we're on a learning curve with this and welcome input from both bloggers and PRs to refine these guidelines.

December 13, 2011 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Media communications refreshed - the new DWPub

Icons
We have unveiled our new branding today.

During nearly 15 years of business our branding has developed in a fairly ad-hoc fashion. It's been a bit of a rollercoaster ride and there always seemed to be more important things to do than looking at how the business presents itself as a whole.

So we thought it was time to freshen things up a bit.

What you will see is not a radical change, but we have simplified and refreshed things. Perhaps the most obvious change is that we are now using DWPub instead of Daryl Willcox Publishing, the latter was a bit of a mouthful and DWPub already well recognised - dwpub.com has been our web address almost since the beginning. You also see that each service is now branded in a more consistent way. (See the press release.)

But this project, which has been about a year in the making, is more than just about new logos and better choice of words. We've done a lot of work on making it easier for people to discover the full breadth of what we do, and navigate more easily between services.

Speaking to customers, we found that some did not realise the full range of what we do. Although our individual services were well known, it was not always understood how they were related. Thus the inspiration behind this project, to bring our products closer together from a branding perspective. From this was born the DWPub Media Suite, a 'collective' brand that serves to present our main services as a whole.

Ultimately I hope this helps all of our community of journalists, PR professionals, bloggers, marketing people and small business owners understand how we are working to make media communications easy.

I'd just like to end on a tribute to my team. Although more of an evolution than a revolution, this project has touched all parts of the business. Every member of the team here has been involved - some more than others, and everyone has played their part with great enthusiasm, often while working under considerable pressure, and I'm proud to have such a great bunch of people working with me.

September 01, 2011 in DWPub Update | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Daryl Willcox Publishing, DWPub

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  • SourceWire Christmas Press Party 2012 - guest list
  • What do people look for in a media database?
  • The changing ResponseSource community
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  • The fear of social still looms
  • A British athlete's perspective on the media ahead of London 2012 - guest post from Jade Nicholls
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