DWPub Sporadic

The ultimate SEO accessory?

Spotted this motor in the Shoreham Airport car park today. Nice huh?
I wonder whose it is. Could it be the boss of a local search engine optimisation (SEO) firm - perhaps icrossing, Leapfrogg, SiteVisbility or another one of the hoards of digital agencies in Brighton? Perhaps enjoying their success with a private helicopter charter to one of the many posh Sussex hotels.
Or maybe the owner has no idea what else his initials stand for.
I suppose SEO as a buzzword has moved aside a little to make room for 'search marketing', the catch-all 'digital marketing' or even more up-to-date - 'social media marketing', but those acroyms wouldn't look quite so good on an Aston Martin.

SourceWire becomes media partner for CNET Networks Awards

Our technology journalists' site SourceWire has become a media partner for this year's CNET Networks UK Technology Awards.
The CNET Networks' awards programme has established itself as an important forum for showcasing the best in business technology.
Entries to the various awards categories are now being accepted. It's a great opportunity to show how your company or client is helping drive business technology forward.
Find out more at www.cnetnetworks.co.uk/awards.

Video shows importance of digital media

A video section has been launched today on www.dwpub.com with the first two programmes revealing insights into the impact of digital media on PR.
In the first of our Experts in Communication series, Antony Mayfield describes how digital media excited him so much he ditched a successful PR career to join a search marketing agency. Antony, who was a director at the Bell Pottinger Group before becoming head of content and media at search marketing agency Spannerworks, gives tips on how PR professionals should respond to digital media in the second video.
The videos add significant context to my whitepaper Public Relations versus Search Marketing published earlier in the year.

FT Digital Business editor in FeaturesExec scoop

We head a great scoop in the FeaturesExec Media Bulletin this week - a focus interview with Peter Whitehead from FT Digital Business editor.

Peter said: "A lot of the success of PRs depends on luck and timing." See what else he has to say in the full FT Digital Business interview (sorry folks, FeaturesExec or Response Source subscription required).

Law 2.0

There are lots of people out there blogging about the commercial benefits of digital media, you could even argue there are too many talking about it and not enough actually 'doing it'.

So it was great to find a note in my email this morning from Laurence Kaye, and experienced intellectual property lawyer, who has just started a blog about digital media from a legal perspective. I for one will be keeping an eye on this particularly practical perspective of what's happening in online media.

Where is this place?

Where do you think this is? A classy new bar in the West End, or the latest place to be seen in the provinces?

Nope. It' s the UK offices of online publisher CNET. Nice, huh?

A world apart from the dingy newsrooms I remember.

If this is the reward for ditching print and going 100 per cent online then journalists really have got something to look forward to.

Online news consumption rising

For people who don't like to believe anything until they've seen the stats, there have been a few reports out recently supporting the widely-held perception that online news consumption is now significant.

Heather Hopkins at Hitwise has revealed some early nuggets from the forcoming Hitwise UK Online News and Media report. It shows that 'news and media' experienced 28 per cent year-on-year growth in market share of UK internet visits in January (also see the Journalism.co.uk report on this).

Meanwhile, a KPMG report found that 26 per cent of UK 18- to 24-year-olds  get their news online rather than from TV, newspapers or radio. Though the headline saying 'traditional media resilient' is an interesting spin - it's really only showing resilience in the higher age groups.

All this rather supports my argument that PR professionals must start engaging much more in online PR.

Journalists prefer baseball caps

The results of our recent competition coinciding with the launch of our portal website shows that journalists prefer baseball caps over t-shirts.
Out of the journalists whose correct entries were picked by our computer, 80 per cent selected the baseball cap over the t-shirt.
What does this mean? Do they get sent too many free t-shirts? Do freelances never get out of their pyjamas? Frankly, I’m not sure what it means - but feel free to email me if you have any theories about journalist clothing preferences!
If you weren't one of the lucky winners check out our merchandise shop.
The portal lists all our services in an easy format and can be found at www.dwpub.com.